[rev_slider alias=”eng-case-study-betta”]

Context

The Barcelona Electrical Tourist Transport Association (BETTA) was formed in February 2016 after knowing the mayoral decree in the city of Barcelona to regulate the use of Personal Mobility Vehicles (VMP). In previous years such vehicles had proliferated, such as electric scooters, segways, tricycles, hoverboards, driven by electric batteries.

Challengues

Given the abundance of this type of vehicles, the community of neighbors called for stronger control and better practices, by the users and companies that offered this type of mobility. Thus, BETTA needed to be an interlocutor recognized by the Barcelona City Council.

The strategy was constituted in two branches of action: media and lobby. On the one hand, All Media Consulting (AMC) managed contacts with the media representatives to position BETTA’s interests on the public agenda. In addition, we represented the organization, before the Barcelona City Council.

The creation of a calendar of meetings with public institutions at different levels, allowed to influence the regulation of VMPs, so as not to damage the tourist rental sector or the individual users of the vehicles, making this compatible with the feelings of the Residents and the promotion of sustainable mobility.

Results

  • Innovar_All_Media_Consulting

    Prestige

    A total of 22 face-to-face interviews in local and national media outlets.

  • Mejorar_All_Media_Consulting

    Impact

    25 publications in mass media on radio, television, print and online.

  • Conservar_All_Media_Consulting

    Relevance

    1,300 journalists contacted, from the areas of economy, mobility, politics and current affairs.

  • Colaborar_All_Media_Consulting

    Lobby

    Inclusion of proposals in the public regulations approved in March 2017.

  • Confiar_All_Media_Consulting

    Sustainability

    Identification of the vehicles (census and registration) according to the reality of the market.

  • Impulsar_All_Media_Consulting

    Reputation

    BETTA’s intervention in the plenary sessions of the Municipal Mobility Commission and participation in private meetings with political representatives of the City of Barcelona.

IF YOU WANT TO GO FAST, GO ALONE.

IF YOU WANT TO GO FAR, GO TOGETHER.